摘要
文章通过对我国农村市场特点和现状的分析 ,提出了开拓农村市场的一系列营销策略 ,指出农村市场启动严重不足是我国目前国内需求不旺的一个重要原因 ,开拓农村市场 ,对于改变目前消费市场疲软状况 ,刺激工业生产发展 ,提高农村人口生活质量 ,繁荣经济 ,增强我国综合国力 ,具有十分重要的战略意义。
A series of marketing strategies of enlarging rural market by analyzing the feature and current situation are given. It is pointed that one of important reasons of low demand in our nation is insufficient in rural market. Enlarging rural market is very necessary to change the weak consumer market, to improve the life quality of rural people, to develop production and bring about prosperous economy, and to strengthen our national power.
