摘要
本文通过对中国企业营销现状的分析 ,论证了市场创新在企业营销活动中的必要性 ,并以提高企业核心竞争力为前提 ,以营销创新为途径 ,探讨了企业应当如何面对当今经济环境下的挑战 ,以及如何有效地、多方位地开展市场创新。
According to analysis of the marketing condition of the enterprises in China, it is necessary for enterprises to perform the marketing innovation in the marketing. On the basis of improving the core competition ability of enterprises and taking advantage of marketing innovation, the issues on how to cope with the challenge in present economy and how to effectively develop the marketing innovation in many ways are discussed.
