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茅台:中国白酒业神话 被引量:1

Myth in liquor Industry
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摘要 国酒茅台千百年来创造了无数的神话,铸造了中国白酒业的传奇.展阅茅台酒的历史,无不会被那一段段神话所吸引、迷醉,自汉武到如今数千年的风雨沧桑成就了茅台今日的辉煌.且随我看看这近百年来茅台的神话…… Maotai, a favored liquor for Chinese leaders like Mao Zedong, has long been rare and precious for ordinary Chinese people. However, it is becoming affordable and available to everyone. The liquor's success has to now relied on prestige rather than advertising. Chinese people in a country that loves its liquor have long been quite familiar with the name, one of the three mostfamous brands in the world, but until recently rarely had the chance to drink it. But in a growing market economy, its brewers are thinking more of profit than politics.
作者 志明
出处 《中国食品工业》 2003年第11期58-59,共2页 China Food Industry
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