摘要
在对信任的定性分析的基础上,构建了电子商务的一般信任模型,提出对电子商务交易的信任包括对另一交易方的信任和对控制机制的信任,并举例说明了一般信任模型在电子支付和国际电子贸易中的应用。
With the development of electronic commerce, trust has become a serious problem. In this paper, we give a generic model of trust for electronic commerce based on a qualitative notion of trust,and we believe the E-commerce Trade Trust comes from the co-operationor and control mechanism.At last,we also illustrate how we can use the model to compare and analyze two different cases, electronic payment and international electronic trade.
出处
《科技进步与对策》
CSSCI
北大核心
2004年第4期121-123,共3页
Science & Technology Progress and Policy
基金
厦门金龙联合汽车工业有限公司"公司治理与CRM系统研究"项目
