摘要
文章论述了国际会展旅游的特点 ,分析了广州发展国际会展旅游的条件 ,在此基础上提出了几条加快广州国际会展旅游发展的战略措施 ,即“一体化”建设、强强联合、创特色、上品牌、市场化运作、加强宣传、商旅互动。
On the basis of a presentation of international convention & exhibition related tourism, this paper analyzes the support elements needed for developing international convention & exhibition related tourism in Guangzhou and suggests a number of strategies for facilitating the move, i.e. integral construction, integration of quality resources, creation of specialties, development of brand-name products, market oriented operation, strengthening of publicity, interaction between business and tourism, and human resource training.
出处
《广州大学学报（社会科学版）》
2004年第4期58-62,共5页
Journal of Guangzhou University:Social Science Edition
关键词
广州
国际会展旅游
发展战略
Guangzhou
international convention & exhibition related tourism
development strategy
