摘要
连锁经营作为一种现代的组织形式和经营方式,被当今发达国家广泛采用。从理论方面和连锁经营的基本特征方面分析其拥有优势的原因,使我们对连锁经营有更深刻的了解。
Chain operation has been used widely as modern organization mode and operation mode in developed countries. It is very important to study the superiority of chain operation in the field of theory and its basic characteristic. The author wishes that chain operation should be studied more deeply to promote the development of chain operation smoothly in our country.
出处
《河南广播电视大学学报》
2003年第2期33-34,共2页
Journal of Henan Radio & TV University
