摘要
学术期刊设置彩页或刊登广告是新型办刊理念的体现 ,是适应市场竞争的需要。探讨学术期刊设置彩页或刊登广告的特点、作用及应当注意的问题。
The author holds that the publishing of color plates and advertisements in academic journals is a new idea in China and a requirement to face the market competition. The characteristics, effects and the related issues in practice of publishing them are analyzed.
出处
《编辑学报》
CSSCI
北大核心
2004年第2期134-135,共2页
Acta Editologica
