摘要
国际贸易中绿色壁 )垒的出现 ,对中国对外贸易产生了不良影响。绿色营销的出现是解决这一问题的突破口。绿色营销具有的特点及在中国的市场环境条件是企业实施绿色营销时所必须了解和把握的。根据中国具体国情 ,如何跨越绿色壁垒。
The appearance of the green barriers in the international trade produces the negative influence on the Chinese foreign trade. The appearance of the green marketing is the breakthrough of solving the problem. The characteristics of the green marketing and the Chinese market environment must be understood when the enterprises implement the green marketing. In the Chinese specific situation, how to cross the green barriers and implement the green marketing will become the subject the government and enterprises must solve.
出处
《新余高专学报》
2003年第3期22-26,共5页
Journal of XinYu College
关键词
绿色壁垒
绿色营销
绿色产品
绿色消费
Green barriers
Green marketing
Green products
Green consumption
