摘要
电子商务条件下的旅游消费过程,也就是网络消费者购买行为形成和实现的过程。这一过程不是简单的买与不买、此地买或彼地买的简单选择,而是需要经过旅游者的考虑、权衡,最后才能做出决定。网络消费者购买过程分为5个部分:认识需求;寻找信息;判断选择;购买决策;购后评价。电子商务使旅游企业向游客提供个性化服务产品成为可能。
Tourism consumption in e-commerce is also the process for the network customers to start and complete purchase. The process is not simply to buy or not to buy, or to buy in one place or another but rather a well-considered decision. Generally, network purchase is made up of five steps: cognitive demand, information search, judgment and selection, purchase decision, and evaluation after purchase. E-commerce has made it possible for tourism enterprises to provide tourists with individualized services.
出处
《思想战线》
CSSCI
北大核心
2004年第3期117-121,共5页
Thinking
关键词
电子商务
信息渠道
旅游消费
利益感受
e-commerce
information channel
tourism consumption
sense of benefit
