摘要
从企业拓展市场的角度,剖析了与市场紧密相关的影响化妆品包装外观设计的主要因素。论述了化妆品的包装设计不仅要符合审美要求,还要注重与市场紧密相关的影响因素,只有这样才能使化妆品的包装更有市场促销力。
Based on the point of view of developing the market,the main factors influencing the exterior packaging design of cosmetics were analysed.The proposition was that the packaging design of cosmetics should not only be keeping with aesthetic standards,but attaching importance to the influencing factors that are closely related to the market as well,and only in this way can packaging design promote sales.
出处
《包装工程》
CAS
CSCD
北大核心
2004年第2期93-94,109,共3页
Packaging Engineering
