摘要
服装专卖店处于销售前沿 ,专卖店的设计策划便显得至关重要 ;而国际服装业最新的营销模式———旗舰店 ,给激烈的服装销售市场带来了更大的冲击 ,也使专卖店的设计策划者面临新的挑战。
Franchised dress store is the front of garment marketing, so the design and planning of it tique is very important. As super franchised store is the newest marketing model of international garment industry, it makes a great impact on the competitive garment market and brings a new challenge to franchised store designers.
出处
《江南大学学报（人文社会科学版）》
2004年第2期78-80,88,共4页
Journal of Jiangnan University：Humanities & Social Sciences Edition
关键词
专卖店
旗舰店
设计
策划
franchised dress store
super franchised store
design
planning
