摘要
从市场营销专业人才培养目标出发,分析了市场营销专业课程体系的不足,提出了面向21世纪的市场营销专业课程体系的构建思路。
In the eye of training aim of marketing sales major,this article offers a probe into the deficiency of the curriculum for marketing sales subject and then presents a plan to construct the marketing sales curriculum system facing the 21^(st) century.
出处
《江苏技术师范学院学报》
2004年第1期42-45,共4页
Journal of Jiangsu Teachers University of Technology
关键词
培养模式
课程体系
教学方法
training pattern
curriculum
teaching method
