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名牌战略的经济思考 被引量:6

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摘要 本文界定了品牌的涵义 ,从经济视角剖析了知名品牌的功能及投资步骤 ,总结了实施名牌战略的条件和投资回收的方式 ,指出鼓励企业实施名牌战略有利于我国早日建立信用社会 ,有利于提高民众的生活质量 ,有利于我国企业走向国际市场以及我国建设世界制造中心。
作者 张计划
出处 《商讯(商业经济文荟)》 北大核心 2004年第2期42-45,共4页
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参考文献6

  • 1张维迎.法律制度的信誉基础[J].经济研究,2002,37(1):3-13. 被引量:838
  • 2Nooderhaven, N. G, "Trust and Transactios:Transaction cost analysis with a differential behavioral assumption" [J]. Research memorandum FEW 59 O. Tilburg University, 1995.
  • 3Williamson, Oliver,"Markest and Hierarchies:Analysis and Anti - trust Implication" [M]. New York: The Free Press, 1975.
  • 4张计划.漫谈商誉[N].经济学消息报,2001—10—5.
  • 5胡正明.企业实施名牌战略的条件透视[J].销售与市场,1995,(12).
  • 6钟玲.中小企业何必创名牌[J].经理人内参,2001(5):27-28. 被引量:2

二级参考文献20

  • 1.《经济学家看法律、文化与历史》[A].张维迎.《产权、政府与信誉》[C].北京三联书店,2001..
  • 2Greif,Avner ,1996,"Contracing,Enforcement and Efficiency:Economics Beyond Law",the Paper for the Annual Bank Conference on Development Economics,World Bank,April 25-26,1996,Washington,D.C.
  • 3Green,E.and R.Porter,1984."Noncooperative Collusion under Imperfect Price Information",Econometrica,52:87-100.
  • 4Huang,and Wu,Ho-Mou,1994,"More Order without More Law:A Theory of Social Norms and Organizational Culture",Journal of Law,Economics and Organization.
  • 5Kreps,David,1990,"Corpocate Culture and Economic Theory",In Perspectives on Positive Political Economy,edited by James Alt and Kenneth Shepsle ,Cambridge:Cambridge University Press,90-143.
  • 6Macaulay ,Stewart,1985,"An Empirical View of Contract",Wisconsin Law Review,1985(3):465-82.
  • 7Macneil ,Ian R.1985,"Relational Contract:What We Do and We Do Not Know",Wisconsin Law Review,1985(3):482-524.
  • 8Merry,Sally Engle,1984,"Rethinking Gossip and Scandal",in Donald Black(ed.)Toward a General Theory of Social Control,New York:Academic Press.
  • 9Milgrom ,Paul,Douglas North and Barry Weingast ,1990,"The Role of Institutions in the Revival of Trade:The Law Mechant,Private Judges,and the Champagne Fairs",Economics and Politics 2:1-23.
  • 10Shearmur,Jeremy and Daniel B.Klein,1997,"Good Conduct in the Great Society:Adam Smith and the Role of Reputation",in Daniel B.Klein(ed.)Reputation,The University of Michigan Press.

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