摘要
体育产品的消费主体包括个人消费者和商务消费者两种类型,不同类型的消费者有着不同的消费形式、目的和特点。个人消费者主要是消费体育服务(劳务)产品,商务消费者主要是消费体育无形资产。体育企业只有根据不同消费者的消费需求提供体育产品,才有可能获得良好的经济效益和社会效益。
The main body of sports products consumption includes individual consumers and business consumers. Different types of consumers have different consumption forms,aims and characteristics. Individual consumers are mainly consuming sports service products while business consumers are mainly consuming sports intangible assets. Sports enterprises can achieve good economic and social benefits only when they offer sports products according to different demands of different consumers.
出处
《武汉体育学院学报》
CSSCI
北大核心
2004年第2期4-6,共3页
Journal of Wuhan Sports University
基金
国家体育总局体育人文社会科学研究基地基金资助。
关键词
体育产品
消费主体
个人
商务
消费者
特征
sports products
main body of consumption
individual
business
consumers
characteristics
