摘要
零售商自有品牌的发展是零售商与制造商在市场竞争中进行品牌博弈的结果 ,自有品牌发展过程需要解决供应商在商品的选择、陈列、定价方面防止品牌冲突等问题。我国零售商自有品牌的开发与管理可以借鉴国内外的成功经验。
The development of retailers' private brands (PB) is a result of the brand game (PB vs NB) in the competition between retailers and manufacturers. To improve the management of PB, attention should be focused on selecting suppliers, displaying products, pricing, avoiding brands conflict. For Chinese retailers, they can use western retailers' experience for reference to develop their own PB.
出处
《财经理论与实践》
CSSCI
北大核心
2004年第2期112-115,共4页
The Theory and Practice of Finance and Economics
基金
广东省"千百十"人才工程基金项目<广东零售消费行为研究>的阶段性成果 (立项号 :Q0 2 10 1)
