摘要
论述了市场、市场营销、企业营销环境分析、企业SWOT分析方法、我国旅游业发展、旅游规划演进;介绍了旅游规划中SWOT分析应用情况;探讨了提高市场经济条件旅游规划SWOT分析水平的途径。
The concept of market, marketing, analysis of marketing environment, SWOT analysis of enterprise, tourism development of China and planning of tourism development were described. The application of SWOT analysis in tourism planning was introduced, the ways to increase the level of SWOT analysis under the condition of market economy were studied.
出处
《林业调查规划》
2004年第1期64-69,共6页
Forest Inventory and Planning
