摘要
市场竞争日趋激烈,品牌将是我们在竞争中取胜的一个重要因素。就电视这一媒体而言,品牌 需要精心打造,且需要集中资金全力打造。文章从电视栏目的准确定位、突出地域性、主持人策略、建立系 统包装体系等方面论述了如何打造品牌栏目,并提出了建立较权威的电视栏目评估体系的建议。
Since China's entry into WTO, there have been intense contentions for the TV market, therefore, the development of fine TV programs will be the key to our success in the competition. As far as TV is concerned, great efforts and much investment must be invested in developing fine programs. This paper aims to expound on methods of developing fine programs in terms of the orientation, the enhancement of local features, the strategies of comperes, etc. Moreover, some proposals for establishing the authoritative evaluation system of TV programs have also been advanced.
关键词
电视
品牌栏目
地域性
评估体系
TV
fine programs
local features
the evaluation system
