摘要
网络传播兴起后,作为大众传播主体之一的受众的传播地位与传播权利发生了本质变化。网络受 众已成为传播学研究的重要概念。文章阐述了受众角色的嬗变及意义,探讨了网络受众的本质特征。
The growth of network communication has brought about some disrupt changes in the position and rights of audience as major participants of mass communication. The network audience has become an important concept in mass communication studies. This paper focuses on the change in audience' s role and its significance. It also discusses the characteristics of network audience.
出处
《宁波大学学报（人文科学版）》
2004年第1期87-90,共4页
Journal of Ningbo University：Liberal Arts Edition
基金
2002年浙江省社科联重点课题<网络传播学研究>成果之一
关键词
网络受众
网络传播
大众传播
网民
network audience
network communication
mass communication
netizens
