摘要
信用卡是一种先进的结算手段和支付工具,也是一种新颖的消费信贷方式。信用卡市场的扩大可以成为吸引存款和增加信贷资金的手段,可以加快社会资金的周转速度,也可以方便消费活动。在我国,信用卡业务的发展刚刚起步,市场营销中还存在一系列有待改进的问题,需要采取有效的市场营销策略,促进潜力巨大的信用卡市场的大发展。
Credit card is an advanced means of balance and payment as well as a new mode of consumption credit.The expansion of the credit market can attract more deposit and increase more bankroll, and quicken the turnover rate of the social capital;in addition it enhances expedience of the consumption activities.The credit card market in China is in its primitive stage, so there are quite a number of problems to solve in the marketing, which requires more effective marketing measures to spur the development of the credit card market that possesses great potential.
出处
《北京理工大学学报（社会科学版）》
2003年第5期89-90,93,共3页
Journal of Beijing Institute of Technology：Social Sciences Edition
