摘要
高科技企业与传统企业的差异,决定了高科技企业的市场营销特征。从影响企业经营与发展的3个关键层面:营销观念、营销战略和营销组合,探讨了全球经济一体化条件下我国高科技企业应采取的营销策略。
The difference between hi-tech and traditional enterprises decide the characteristics of marketing policies for hi-tech enterprises. This article focuses on the three major aspects characterizing the management and development of enterprises: marketing idea, marketing strategy and marketing combinations, and it explores the current marketing policies of Chinese hi-tech enterprises under globe economical incorporation. Marketing strategies are presented for hi-tech enterprises under. globe economical incorporation.
出处
《武汉理工大学学报（信息与管理工程版）》
CAS
2004年第1期124-127,共4页
Journal of Wuhan University of Technology：Information & Management Engineering
关键词
高科技企业
营销对策
经济一体化
high technology enterprises
marketing policy
globe economical incorporation
