5Taboubi S. , Zaccour G. Coordination mechanisms in marketing channels: A survey of game theory models [ M ]. Les Cahiers du GERAD, 2005.
6Poirier C. , Reiter S. Supply chain optimization[ M]. Berrett- Koehler Publisher,1996.
7Chiang, W. K. D. Chhajed. , Hess. J.D. Direct marketing ,indirect profits : A strategic ananlysis of dual - channel supply - chain design[ J]. Management Science ,2003,49( 1 ) : 1 - 20.
8Kurata H. , Yao DQ. , L iu J J. Pricing policies under direct vs. indirect channel competition and national vs store brand competition[J]. European Journal of Operational Research, 2007,180 (1) :262 -281.
9Arya A. , Mittendorf B. , Sappingtou D E M. The bright Side of supplier encroachment [ J ]. Marketing Science,2007,26 (5) : 651 - 659.
10Dumrongsiri A. , Fan Ming. , Jain A. , Moinzadeh K. A supply chain model with direct and retail channels [ J ]. European Journal of operational Research,2008 ( 187 ) :691 - 718.
