摘要
受众是传播系统中非常重要、非常活跃的因素 ,是产生传播效果的关键。对受众研究的出发点应从心理学的角度来谈 ,从受众的认知心理、受众的需求心理及受众的心理效应来对受众心理进行整体把握 ,积极争取主动 ,进行前馈式的受众研究 ,这样会更能有效地把握受众心理的走势。
Audience is the very important and active factor, and it is the key to the media effect. We should talk about the study of the audience from the point of view of psychology.We should master the audience's psychology from the cognitive psychology,psychology of demand and the effect of audience's psychology,play an active role in grasping audience's psychology,In this way, we can master the tendency of the audience's psychology.
出处
《辽宁工学院学报（社会科学版）》
2003年第3期50-52,共3页
Journal of Liaoning Institute of Technology（Social Science Edition)
关键词
受众
受众的认知心理
受众的需求心理
受众的心理效应
audience
audience's cognitive psychology
audience's psychology of demand
the effect of audience's psychology
