摘要
加强市场调查对提高图书选题策划的预测准确性作用极大。市场导向和市场反馈,将直接有助于出版机构了解市场的饱和点、空白点、热点、增长点和萎缩点,正确判断图书市场的现状和未来走势,进而在制订选题计划时更为合理地进行因势利导和科学决策。
Market survey plays an important role in raising accuracy in book-selection prediction. Market orientation and market feedback directly help publishing houses to learn saturating points on the markets,plank points, hot point, growth point and contracted point in the markets, to predict demands of the book markets, to know the current situation of the book markets and to make more reasonable scientific decisions in book-selection.
出处
《重庆工商大学学报（社会科学版）》
2003年第6期150-151,共2页
Journal of Chongqing Technology and Business University：Social Science Edition
关键词
市场调查
图书
选题计划
market survey
book
plan for book selection
