摘要
随着经济市场化和全球化的发展,洋品牌全面冲击中国市场,借鸡产蛋绝非长远之计,真正拥有自主品牌才是逃脱这次劫难的诺亚方舟。品牌就是民族经济的代名词,品牌战略是民族经济振兴的必由之路。
With marketing economy and globalization development,foreign brands m ake a complete impact on chinese market.It's not a permanent scheme to borrow fo reign brands to produce Chinese products.To own our own brands is Noah's Ark fro m this disaster.In a sense,a brand of product is a code name of national economy ,and brand strategy is a must for the development of national economy.
出处
《保定师范专科学校学报》
2003年第4期91-94,共4页
Journal of Baoding Teachers College
