摘要
从另一个角度提出和讨论了长期困扰我国旅游业经营管理,但始终未能得到有效解决,甚至未能引起足够重视的社会文化因素问题,并分析了这些社会文化因素对旅游业宏观和微观管理的影响,在此基础上提出了相关的解决思路。
For a long time ago , the management control of tourist industry in our contry was perplexed by some social and cultural factors. From another perspective, the author puts forward this problem which bad never been effectively settled and even taken seriously. The influence of these factors on macro and micro management of tourist industry is then analysed; and on this basis, the relevant thinking on how to settle them is proposed.
出处
《华侨大学学报（哲学社会科学版）》
2003年第4期43-47,共5页
Journal of Huaqiao University(Philosophy & Social Sciences)
关键词
旅游业
经营管理
反思
tourist industry
management control
rethink
