摘要
入世给中国出版业带来机遇和挑战 ,为应对图书市场变化 ,只有在图书营销上下功夫。本文介绍对图书营销观念 ,图书市场的锁定、市场的调研、价格策略的使用、营销宣传手段的运用等方面 。
With China's accession to the WTO,the publishing industry in China is confronting more challenges as well as opportunities.In the face of ever changing market conditions,much work should be done to market books.This article gives a complete expositin on new ideas of book marketing,building the target reader,market research,pricing policies and promotional and advertising methods,etc.
