摘要
网络正以其独具的魅力吸引着越来越多的厂商和广告商的关注。在网络新媒体与传统媒体争夺广告市场的今天,网络广告的追随者必须清醒地认识网络广告。从分析网络广告的优势人手,论证了目前我国网络广告的发展现状及存在的问题,探讨了我国网络广告在发展中的策略。
The network is attracting more and more manufacturers and advertisers with its unique glamour. Nowadays network news medias and traditional medias fight for advertising markets. The follower of advertisement must know the web advertisement. This paper analyses the existing problems and points out the countermeasures about the development of the web advertisement of our country.
出处
《科技与管理》
2003年第6期91-93,共3页
Science-Technology and Management
