摘要
几何时,大多数人眼中的.com公司是创新精神、财富和新经济的代表。戏剧性的是, 今天这句话中间加了一个“不”字:大多数人眼中的.com公司不是创新精神、财富和新经济的代表。 .com公司毫不客气地完成了把全球数百上千亿的财富永远“数字化”的壮举,成为上一轮泡沫的主要组成部分。与此同时,人们已经如此习惯于互联网给生活和商业带来的巨大改变,却很少去念及作为“领路人”的.
Why do we talk about.com again at this moment?The .com companies were once considered the carrier ofcreativeness, wealth and new economy. But now, it rep-resents none of the three. The .com companies 'digitalized' billions of dollarsand successfully blew the wealth into a fragile bubble.Meanwhile, people rarely think of the goodness of .comwhen Internet has become part of their daily lives. Busi-ness has also witness ed so many changes brought aboutby .com. But few businessmen talk about the creativeapplication of Internet in their business. Let us think about these questions as follow: Whentremendous wealth vanished, did people find the worth?What are the real business models that can be seen ascarriers of Internet value? The key point is: who willtrigger the next round of 'Internet wave'. The .com companies, whether now being or not,have been active in finding the new game rules for Internetbusiness models. However, the hey days will not comeany more, orcome the waydifferent fromwhat they werein last decade,because the cre-ativeness spiritand commercialpotentials, theembodiment ofInternet, havebecome the fuel ofthe engine formany otherindustries. Thisway, it is mean-ingless to distin-guish Internet companies from traditional enterprises.
