摘要
以最大限度追求瞬时效应为目的,商用广告英语在句法上以简单句,省略句和祈使句的超常使用为特色。依托这些句式的巧妙运用其言简意赅的语言艺术得以表现。
Syntactically, Commercial Advertising English characterizes in the extra employments of simple, elliptical and imperative sentences in pursuit of the maximal instant effect. Via the ingenious usage of these sentence types its concise and comprehensive linguistic arts can be realized.
出处
《包装工程》
CAS
CSCD
北大核心
2003年第6期161-162,共2页
Packaging Engineering
