摘要
针对最具市场消费潜力的中等收入阶层 ,结合经济学理论及市场服装消费的调查资料 ,进行了消费群体特征和市场营销对策分析 。
This paper analyzes the characteristics of consuming and the marketing strategy for the middling income community by use of economical theory and based on the clothing market research .
出处
《上海纺织科技》
北大核心
2003年第6期4-5,17,共3页
Shanghai Textile Science & Technology
