摘要
旅游企业价格竞争战略是失败的,并未达到预期的效果。从旅游需求、旅游供给、竞争对手三个角度出发,分析旅游企业价格竞争失效的原因。
Tourist enterprises price competitive strategy is failure,it have not yet reached expected effect.From three angles of travel demand,travel supply and competitor,the paper analyses the reason of invalidation tourist enterprises price competition.
出处
《学术探索》
2003年第10期72-74,共3页
Academic Exploration
