摘要
重庆旅游发展迅速,但旅游商品却滞后于整个旅游业的发展。通过对重庆旅游商品市场的调查研究,本文主要从经营者、旅游商品本身及其营销环节等三个角度,分析了重庆旅游商品的市场现状,有针对性地提出了几点开发策略,以期为重庆旅游业发展提供一些有益的启示。
Tourism industry develops rapidly but tourism goods lags behind the development of the whole tourism. By investigating tourism goods market of Chongqing, this paper analyzes current market situation of tourism goods of Chongqing and makes the strategy of exploitation to enlighten the development of Chongqing tourism industry from three angles such as managers, tourism goods and marketing.
