摘要
在国际贸易中,我国企业面对严厉的环境保护措施,推行绿色市场营销策略,进行绿色生产,绿色包装,绿色服务,加速发展环保产业,以适应国际贸易和环境保护相关的形势,实现企业的良好环境行为。
Confronted with the strict environmental protection measures in international trade, China enterprises should pursue green marketing strategy, producing green products with green package and providing green service to accelerate the development of environmental protection industry in accordance with the situation concerned. Good environmental behavior should be conducted by China enterprises to strengthen their international competition ability.
出处
《广东商学院学报》
1999年第3期6-8,共3页
Journal of Guangdong University of Business Studies
