摘要
网络技术为经济的发展带来机遇和挑战,随着网络经济的产生,企业与客户的关系发生了巨大的变化,改变了客户在经济关系中传统的被动地位,也给企业提出了更多的难题,企业需要重新理顺自己与客户的关系,制订相应的营销策略.
Internet technologe brings out a great many opportunities and challenges. With IT economy rela tionship between enterprises and their customers takes on a new look. The passive role of the customers in the economic relationships has been changed greatly, which caused much more difficult problems, that is, enterprises are expected to reconsider the relationship with their customers and establish a series of marketing strategies.
关键词
网络技术
网络经济
客户
关系营销
企业
internet economy
enterprises
customers information
relationship marketing
