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国际营销渠道中的渠道行为 被引量:8

The Channel Behavior in International Marketing Channels
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摘要 渠道行为是影响国际营销渠道效率的一个重要因素。尽管其重要性被广泛认同 ,但是由于对于国际营销渠道行为的研究在数据的收集、结果的解释和结果的一般化方面更加困难 ,所以就实际的研究成果而言 ,这方面的研究还处于起步阶段。大多数研究沿用了对国内营销渠道行为研究的范畴、内容和方法 ,与国内营销渠道行为研究没有太大的区别。只有少量的研究属于真正的跨文化渠道行为研究。
作者 庄贵军
出处 《商业经济与管理》 北大核心 2001年第1期8-11,共4页 Journal of Business Economics
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参考文献12

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