摘要
企业生产出来的产品是由营销部门进行销售 ,但营销部门不完全是直接与消费者进行交换 ,而是把一部分产品委托给代理商进行销售。本文就此问题建立数学模型进行分析 。
The product of firm was sold by its sale department, and the sale department entrusted an agent with a part of the product. This paper established two games models, and according to analysis of these models, explained it was reasonable and feasible that the sale department entrusted an agent with a part of the product.
出处
《系统工程》
CSCD
北大核心
2003年第5期33-37,共5页
Systems Engineering
基金
国家自然科学基金资助项目 (79770 0 5 3)
关键词
营销管理
利益机制分析
数学模型
企业
Sale
The Games between the Principal and the subordinate: Agent
Profit Mechanism
