摘要
运用市场环境分析的知识,对影响联赛市场的宏观环境包括人口因素、经济环境、社会文化背景等及微观环境包括排球运动管理中心、项目优势、合作者、竞争者、观众等分别进行了阐述,论证了排球联赛市场发展的广阔前景。
Employing the knowledge of market environment analysis,this paper makes statements on macro environment,(including population factor,economic environment,social background);and micro environment(includ-ing volleyball sport management center,program advantage,cooperators,competitors and audience)that influence league match market,and illustrates the promising future of league volleyball match market.
出处
《安徽体育科技》
2003年第3期118-120,共3页
Journal of Anhui Sports Science
