摘要
阐述了因子分析的基本原理,运用因子分析SAS软件对288份汉堡包店市场问卷调查数据作了分析,并对因子的经济含义作了详细解释.市场问卷调查和因子分析的方法能够了解消费者的市场需求动态,分析产品的综合竞争力,为经营管理决策提供可靠的理论依据.在大量的市场问卷调查的基础上利用本文所提出的数据处理和分析方法,不仅对饮食行业的市场综合竞争力分析及管理,对其它行业的企业竞争力的分析和经营管理也有实际指导意义和推广价值.
This paper analyzes the market survey data of 288 hamburger stores via SAS factor analysis as well as interprets the key principles of the factor analysis and its economic meaning. The method of factor analysis and questionnaire can help to understand the market demand tendency of consumers, analyze the competitive capacity of comprehensive products, and thus, offer a reliable theoretical basis for the management decision-making. Using the data processing and analysis method of this paper based on a plenty of market questionnaire will give a guidance to the operation and management of a variety of industries.
出处
《河北工业大学学报》
CAS
2003年第5期43-47,共5页
Journal of Hebei University of Technology
关键词
因子分析
迭代主因子分析法
因子得分
主成分分析法
问卷调查
factor analysis
iterated principal factor method
factor score
principal component method
questionnaire
