摘要
针对传统销售模式的诸多弊端 ,讨论了基于电子商务的销售模式的优势 ,分析了实现基于电子商务销售模式的基本条件和中国汽车制造行业的现实情况 ,提出了适合未来汽车制造企业所采用的基于电子商务的复合式销售模式和实施措施 ,通过传统销售模式与复合式销售模式的比较 。
Being aimed at the weakness of the traditional sale mode, the author discusses the advantages of a sale mode based on the e business, analyzes the key conditions to accomplish the sale mode based on the e business and the true condition of the industry of the chinese automobile manufacturing and brings forward a compound sale mode and its implementation method that adapts automobile manufacturing enterprises, and illuminates the advantages and difference of the compound sale mode by contrasting with the traditional sale mode.
出处
《武汉理工大学学报（交通科学与工程版）》
北大核心
2003年第5期602-605,共4页
Journal of Wuhan University of Technology（Transportation Science & Engineering）
基金
国家自然科学基金资助项目 (批准号 :599750 89)
关键词
电子商务
销售模式
汽车
信息化
E business
sale mode
automobile
informationalization
