摘要
本文作为国际市场信息这一技术学科的导引,简要论述了三个问题:(1)国际市场信息是对国际市场环境和营销活动情况的客观反映,具有两个引人注目的特征;(2)国际市场信息活动不仅有三个显著的特点,而且涉及范围较广,内容相当丰富;(3)国际市场信息源主要有三种类型,大致来自三个方面,可分为直接市场信息源和间接市场信息源。
As a guide of the technical subject——international marketinformation, this paper briefly describes three issues: (1) the interna-tional market information which has two conspicuous features is theobjective reflection of international market environment and marketingconditions; (2) the international market information activities not onlyhas three outstanding characteristics, but also has a wide scope and plen-tiful contents; (3) the international market information source whichhas three major types, approximately from three aspects, can be dividedinto direct market information source and indirect market informationsource.
出处
《情报杂志》
CSSCI
北大核心
1992年第3期10-14,共5页
Journal of Intelligence
关键词
市场信息
国际市场
market information
international market
