摘要
只有抓住成功关键因素,项目投资回报率才有所保证。寻找项目(企业)成功关键因素的三种方法是:一是运用产品-市场矩阵以便确认出关键市场和关键产品;二是横向分析法,三是价值链分析方法。
Critical success factors that project investment should focus on are a guarantee of ROI. Based on the studies of foreign and domestic authors, analyzed three approaches of analyzing critical factors and its applications.
出处
《重庆工商大学学报（社会科学版）》
2003年第4期36-38,共3页
Journal of Chongqing Technology and Business University：Social Science Edition
关键词
项目投资
成功
关键因素
分析方法
策略
project investment
critical success factors
project strategy design
