摘要
国际市场营销对于促进西部旅游业的发展具有积极作用,营销国际化是西部旅游业发展的必然趋势。通过对西部旅游业营销国际化的必然性、可行性及存在的困难与障碍进行了分析,并以此为基础,对西部旅游业营销国际化战略的实施主体、主要任务及实施策略进行了探讨。
International marketing has a positive role in advancing western tourist industry. And it is the necessary trend for the development of the western tourist industry. Through an analysis of the inevitability, feasibility and difficulty and obstacle existing in the process the paper works out the implementation subject, main task and concrete tactics of marketing internationalization for the western tourist industry.
出处
《商业研究》
北大核心
2003年第19期125-128,共4页
Commercial Research
关键词
中国
西部地区
旅游业
营销国际化
发展策略
western tourist industry
marketing internationalization
feasibility
inevitability
strategy
