摘要
品牌个性对唤起潜在消费者、对自己与其他众多的竞争对手区别开来,对塑造顶尖品牌形象都有积极的意义。本文从几个知名品牌的案例,唤起企业增强塑造品牌个性的意识,以建立鲜明的具有个性的品牌。
Brand personality arouse potential consumer and differentiate brand image from competitor. Brand personality will plus brand image. This paper analysis several cases , and call attention to establish distinct brand personality.
出处
《上海管理科学》
2003年第3期32-33,共2页
Shanghai Management Science
