摘要
读者是传媒产品的消费者,这是无人不知无人不晓的最为浅显的道理。但是被人们普遍接受并成为不可违背的信条,却是在改革开放之后由计划经济转为市场经济才成为现实的。传者是生产的产品,只有与读者发生联系,才能使潜在转为现实。人们常说的新闻价值很大程度上也是由读者接受的程度来判断的。随着新闻传媒的竞争越趋尖锐,在争取更多的读者方面,显得越来越激烈。作者试图对读者的地位和心理中情感因素等作些分析及探讨。
It is the simplest, most apparent, and universally known truth that the reader is the consumer of media products . But it is after the reform and opening, and when planned economy has turned into market economy that this truth is universally accepted and made an inviolable article of faith. What is transmitted is the product produced, whose potential can only be realized when it is associated with the reader.The often-talked-about value of news is also, to a great extent,judged by how much it is accepted by the reader. With the daily sharpening competition between media,the struggle for greater audience is also increasingly aggravated.Here is the Author's attempt to explore and analyze the position and the emotional factors in psychology of the reader.
出处
《中国社会科学院研究生院学报》
CSSCI
2003年第2期80-84,共5页
Journal of Graduate School of Chinese Academy of Social Sciences
