摘要
为适应国际市场竞争的需要,企业应努力打造强势品牌形成全球化产品是至关重要的。文章阐述了实现品牌全球化步骤及企业是品牌创新的主体等观点。
In order to be adoptable to the needs of the international market competition, it is vitallyimportant that the enterprises should strive to make strong brands to form globalized products. The article describes the procedures to achieve brand globalization and that the enterprise is the main body for brand to be created for the new etc outlooks.
