摘要
依据体育赞助实践的发展,文章论述了体育赞助是一种市场交易方法,还对此种交易方法的使用前提条件和优缺点进行了分析总结。
Based on the practieal development of sports sponsorship.This paper states that sports sponsorship should be a marketing method, whose prerequisite, advantages and disadvantages are carefully analyzed.
出处
《东莞理工学院学报》
2003年第2期46-49,共4页
Journal of Dongguan University of Technology
