摘要
调查研究发现,我国企业对企业促销管理实践还存在着许多问题。针对这些问题,企业应真正树立以市场为导向的营销观念,加强促销宣传,实施人员促销、广告和营业推广相结合的促销组合策略,加强促销人员队伍建设,加强和完善电子邮件促销。
According to the business survey, we found that there are alot of problems in the practice of the B to B promotion managementof China enterprises. The business should take the followingcountermeasures: Setting up a marketing concept of customerOrientation; Strengthening promotion publicity; Carrying out apromotion mix strategy that combines personnel promotion withadvertising and sales promotion; Building up a powerful marketingforce and strengthening Email promotion.
出处
《南开管理评论》
CSSCI
2003年第4期42-48,共7页
Nankai Business Review
基金
教育部人文社会科学研究"十五"规划课题"企业对企业营销管理问题研究"的阶段性成果。项目批准号:01JD630006
