摘要
通过分析特许经营模式的发展历程 ,认为国内企业特许经营资源丰富 ,并提出了重视我国企业特许经营资源开发工作 ,将为增强企业的市场扩张能力 ,拓展中小企业的经营方向 。
The mode and growing course of franchising are analyzed in this paper.There are rich resources in franchising(including franchiser and franchisee)in our country,and they should be paid more attention to develop further.In this way,the market expansion capability of enterprises can be strengthened,the business scope of middie and little enterprises can be widened,and the investment field of private investors will be substantially enriched.
出处
《基建优化》
2003年第3期43-45,共3页
Optimization of Capital Construction
