摘要
21世纪网络营销已成为营销发展的趋势,一个成功的企业必须建立起网络营销渠道,做到与传统的渠道优势互补、相互促进,才能立于不败之地,实现企业目标。对网络营销渠道的概念以及如何建立和完善网络营销渠道进行了探讨。
The network marketing has become a mainstream in the business world in the 21st century. In order to obtain its goals, an enterprise must establish its network-marketing channel so as to supplement the traditional marketing channels and to promote each other. This article discusses the percept of the network-marketing channel and analyses how to establish and improve the network-marketing channel, which, I hope, would be helpful to most enterprises in China.
出处
《哈尔滨商业大学学报（社会科学版）》
2003年第4期108-110,共3页
Journal of Harbin University of Commerce:Social Science Edition
