摘要
在受众认知主导时代,企业光靠非深度沟通已难再铸辉煌,而深度沟通———体验式营销是铸就品牌深度影响力的利器。所谓体验式营销,就是运用多种体验媒介,设计、制作和销售产品,以期在消费者心中造就深度影响。
In times of public realization,it is difficult for a company to make great developments only by nondeep communication. However, deep communication-trying marketing-is a good method. What is trying marketing? It is a kind of marketing which employs many medias to design,produce and sell goods in the hope of impressing customers.
出处
《华东经济管理》
2003年第3期125-126,共2页
East China Economic Management
